书评：Tom Watson (Wiley, 2008)

虽然此书成书于2008年，现在读来依然不晚，值得所有希望借助互联网来推动公益的老中青年们阅读。如果你参与过任何通过微博发起或传播的善事，无论是温州动车时去捐血，还是北京水灾时去机场接人，抑或是参加“微博打拐”，那么书中所介绍的概念在你应该并不陌生。

Recently there is a campaign on Sina Weibo (one of the most popular microblogging service in China) which draws lot of attention. The idea is simple: calling the public to take picture of child beggars they see on street, and publish the photo on Sina Weibo. With the account @随手拍照解救乞讨儿童 (Direct translation: Take a snapshot and save the child beggars) centralizing all that information, it then notifies local media and police – also using Sina Weibo.

This Friday I was at the University of Hong Kong, giving a guest lecture in its Environmental Journalism class (graduate-level). I talked about how social media can help environmental journalists and this field of journalism, from finding story ideas to marketing your story. Below is a summary of what I covered in that one hour, combined with the comments from the audience.